About Us

Monacellars prides itself on delivering the best customer service to its wholesaling and retail operations. With a range of over 6000 + products, you can be sure they will have something you have been looking for or maybe you find something new to enjoy. 

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Founded in 1991 by the Monacella Family, Monacellars started as a Small Retail Store in Gippsland’s premier industrial town, Morwell. The Monacella family spotted an opportunity in the liquor wholesaling market, fore which now they supply most of Gippsland.  

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With its large warehouse & distribution centre, and a fleet of trucks, it services over 700 + liquor & coffee customers throughout Gippsland & greater Victoria.

With its national liquor alliances or sometimes without, the business is looking at retail again with an eye to the future. Monacellars is excited to be opening stores throughout Gippsland to become your locally owned and family-operated liquor stores.

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The Monacella family is celebrating 30 years of business and now looks forward to an exciting future of expanding its retailing and wholesaling presence throughout Gippsland. 

This website is currently only selected liquor until we have integrated to a new website which is coming soon.