About us

At Monacellars, we take pride in delivering exceptional customer service across both our wholesale and retail operations. With a selection of more than 7,000 products, you’re sure to find exactly what you’re looking for, or perhaps discover something new to enjoy from our ever-evolving range.

Founded in 1991 by the Monacella family, Monacellars began as a small retail liquor store in Gippsland’s former industrial hub, Morwell. Recognising a gap in the liquor wholesale market, Mario Monacella seized the opportunity, a vision that has since grown to supply customers across Gippsland, Melbourne, and beyond.

In 2021, we celebrated 30 years in business, continuing to grow and evolve while remaining 100% family-owned and operated. The next generation of the Monacella family has now joined the business, carrying forward our commitment to customer 

Today, with a large warehouse and distribution centre supported by our own fleet of trucks, we proudly service over 700 liquor and coffee customers throughout Gippsland and greater Victoria.

Our dedicated local teams at each store are ready to help with orders of any size, from small gatherings to large events such as weddings, parties, and festivals. We also offer cool room trailer hire, competitive pricing, delivery services, and hassle-free returns to make your experience as convenient as possible.